After a milk market update from Chris Walkland, Will and Ben are joined by Rich Clothier, Managing Director at Wyke Farms and John Allen from Kite. They discuss the Wyke cheese business and the challenges and opportunities for cheesemakers this year in particular, the challenge of managing profitability and cash on a long maturation product when market demand and value of the product is falling. On a more positive note, they discuss Wyke’s export successes and their sustainability agenda along with the background behind their ‘Ivy's Reserve’ Carbon Neutral Cheddar.