This week, Will and Ben welcome Graham Wilkinson from the Agriculture and Horticulture Development Board (AHDB). Marking a full year since Graham assumed the position of CEO, he joins the show to reflect on his initial twelve months in this role. The discussion will cover his insights, the unforeseen challenges he has encountered, and the current priorities for AHDB, as well as what we can anticipate in the coming year. Accompanying Graham are podcast producer Becki Reay and everybody’s favourite dairy market analyst Chris Walkland.