This week, Will and Ben explore the crucial topic of soil organic carbon, delving into its definition, benefits and ways to enhance its presence in our soils. They are joined by Robert Nightingale, Sustainability Technical Lead at Frontier Agriculture and Kite's Sustainability Lead, Helen Dent, along with everyone's favourite dairy market analyst, Chris Walkland. The discussion covers the significance of soil organic carbon in relation to climate change, soil health and farm resilience and how in the future, building soil organic carbon will become one of the tools in the carbon reduction journey. Helen shares insights from her newly released report on soil carbon, while Rob discusses practical steps farmers can take to improve their soil management practices. Together, they highlight the importance of understanding and measuring soil organic carbon as a vital component of sustainable farming .