In this episode, hosts Will Evans and Ben Eagle continue their exploration of Irish agriculture with an inspiring story from Frank Dunne and his farming journey after he bought his first dairy farm at 26 years old. Joined by podcast producer Becki Reay and dairy market analyst Chris Walkland, the team delve into Frank's evolution from leaving his uncle’s dairy farm, to beef and progressing onto become a successful dairy farmer; discussing his innovative approaches and future aspirations, redefining success in dairy. Chris shares insights from the latest milk market report, highlighting significant developments in the European dairy industry, including the recent Arla and DMK merger discussions. The conversation also touches on the challenges of land availability in Northern Ireland and the importance of strategic planning in farming.