In a rare Monday Kite Podcast, hosts Ben Eagle and Will Evans delve into the exciting intersection of dairy and women's sport, highlighting the recent successes of the English Lionesses and the upcoming Women's Rugby World Cup. Joined by Carrie McDermid, Head of Marketing at AHDB, Cheshire dairy farmer Jack Allwood and Will Roberts, CEO of British Universities and Colleges Sport (BUCS), the discussion centres around AHDB's summer sport campaign promoting milk as a vital recovery drink for young athletes. Carrie shares insights into the campaign's objectives, including its focus on building a connection between dairy and sports performance, while Jack discusses his experiences running a milk vending business and its involvement in supporting local sports teams. Will provides an overview of BUCS and its commitment to promoting a healthy and active lifestyle among students. He emphasises the importance of engaging young people in nutrition discussions, particularly as they transition to university life where they begin making independent choices about their diets. The episode also touches on the importance of engaging with the next generation of dairy consumers and the positive perceptions of milk among student athletes.
Watch the BUCS pilot results video here https://www.youtube.com/watch?v=3lEQ3ELF9Bg