This week on the Kite Podcast, host Ben Eagle brings you an inspiring conversation with Sophie Gregory, an organic dairy farmer based on the Dorset-Devon border, who has recently been recognised as one of the King's Foundation's 35 under 35s. Joined by Kite Consultant Evie Rogers, Evie and Sophie outline their diverse journeys into agriculture and highlight the accessibility of the industry to those without traditional farming backgrounds. They discuss the evolving perception of farming among younger generations and both emphasise the importance of networking, mentorship and remaining open to opportunities, even amid economic challenges. The episode also explores the balance between sustainability and financial viability in modern farming. Chris Walkland provides his usual milk market report, which, while not overly optimistic, offers valuable insights into the current state of the dairy industry.