In episode 273 of the Kite Podcast, following this week’s Milk Market update from analyst Chris Walkland, we learn more about Freshways’ £25 million investment in a new processing hub in West Bromwich, set to handle up to 500 million litres of milk annually. Freshways Managing Director Bali Nijjar joins Becki and Chris to discuss the company’s growth, its farmer suppliers, and what the expansion means for the future. With many processors preparing to announce December prices, Becki, Chris, and Bali discuss the market dynamics influencing those decisions, ongoing challenges in the milk market, and what farmers can expect in the months ahead.