In episode 285 of the Kite Podcast, Will Evans and Ben Eagle are joined by Arla Foods UK Managing Director Baz Padberg, Kite Consultant Becca Oakley, and producer Becki Reay as they delve into a new cross‑industry initiative created by Arla alongside partners from universities, further education, retail, policy and food producers. They discuss why young people often overlook the huge opportunities available in UK agriculture, reflect on the industry’s current demographics, explore the initiative’s three key recommendations, and consider what needs to change to attract, develop and retain the next generation of talent. The discussion brings fresh insight into the people and career pathways that will drive the future of UK agriculture. Dairy market analyst Chris Walkland is also on hand, opening the episode with his usual milk market report.