In episode 291 of the Kite Podcast, we kick things off with Chris Walkland’s latest milk market report before Will Evans and Ben Eagle are joined by Kite Consulting’s Ben Watts and Suffolk dairy farmer Nathan Utting. Together, they explore one of dairy farming’s most pressing challenges: feed efficiency and its role in managing rising costs. The discussion highlights why truly understanding feed costs has never been more important for farm profitability. The team delves into Feedlync, an integrated feed management and weighing system that not only improves cost control but also helps farmers monitor productivity across groups and diets with real‑time accuracy. Nathan shares how the system has streamlined decision‑making on his farm, and together they highlight that including smart technology like Feedlync is becoming essential for staying efficient, competitive and profitable in today’s dairy sector. Feedlync is now approved under FETF grant item 421, offering eligible farmers in England a £1,398 contribution, with applications open until 28 April 2026.