Kicking off with Chris Walklands’ Milk Market Report, Episode 292 of the Kite Podcast hosts Will Evans and Ben Eagle are joined by Philipp Goetz, Head of Sales and Business Development at IFCN, and podcast producer Becki Reay. The group delve into insights from a recent IFCN and Eucolait workshop that brought together from across the dairy industry to discuss what the future might look like. Discussions explore increasing pressures on dairy farmers, from rising input costs to geopolitical uncertainty, as well as significant structural shifts within the industry, including a gradual move in production from Western to Eastern Europe shaped by economic, regulatory and consumer trends. Looking ahead to 2026 and beyond, Philipp outlines cautious market projections, mentioning that while short term challenges are expected to continue, longer term recovery remains possible, though likely slower and less predictable than hoped.