In this week's Kite Podcast, Will Evans is joined by Paul Dover, UK Agricultural Director at Arla Foods, dairy farmer Tim Dale and podcast producer Becki Reay to discuss one of agriculture's biggest challenges: attracting the next generation of talent. Drawing on findings from Arla's recent farmer survey, which found that 65% of farmers believe better education and training is the key to attracting more people into the industry, the team explore the causes of ongoing skills shortages and what can be done to address them. The conversation explores the role of education in creating clear career pathways, with Paul calling on industry and government to take action in highlighting the diverse opportunities available across modern agriculture. Paul and Tim share their thoughts on inspiring young people, improving perceptions of farming and building a skilled workforce for the future. As always, Chris Walkland joins the team with his latest milk market update.