We kick off Episode 309 of the Kite Podcast with Chris Walkland's milk market report before hosts Will Evans and Ben Eagle are joined by Steve Cope of Cope Farming near Market Drayton, winner of the High Feed Efficiency Award at this year's Cream Awards, along with Kate Matthews, Senior Consultant at Kite Consulting and Steve's nutritionist, and podcast producer Becki Reay. Steve shares how he has improved feed efficiency within his business, the role it plays in overall farm performance, and the management decisions that have helped drive success on farm. Kate explains what feed efficiency really means, how it is measured, and why it has become such an important KPI for dairy businesses. Together, they explore the many factors that influence feed efficiency, from genetics and forage quality to cow health, housing and feed management, highlighting how a whole-farm approach is essential for long-term success. The team also reflects on the recent Cream Awards, celebrating excellence across the dairy industry and recognising the businesses driving performance and innovation.